Hi, I'm Dragan Babic.

I am a designer, well sort of. I usually describe myself as a designer who focuses on the most overlooked parts of design.

It is my core belief that in order to be a contributing function of business, design must not allow itself to be perceived as this magical, veiled activity reserved only for the chosen ones. This is why I like working with people and organizations struggling with design, so I can prove that design, when practiced in the open and honestly, can be an asset to everyone.

It’s hard for me to put a label exactly on what I do, so I’ll try to give you a few examples of what I’ve done before.

Scroll on down, I’m sure you’ll get it.

1/5
I’ve helped a furniture maker launch a direct-to-consumer channel to great success, set up and established leadership for multiple creative production teams, and ship internal-facing software.
Design leadership
Design operations
Product Design
When a company which owns a very well known productivity SaaS was starting to realize they are being left behind in the market, they came to me to help them reimagine their product and marketing strategies.
Product Strategy
Marketing strategy
I’ve helped a traditional business shape their first digital product, pivot, change platforms, and land on a sustainable business model after navigating the messy space that is the world of fashion.
Product design
UX/UI
4/5
Back when test-driven software development was new, I’ve helped a now-leading service provider create the first version of their product which included the first ever graphical user interface for continuous integration.
Product design
UX/UI
5/5
I’ve worked with a PLM & MRP SaaS company across both product and marketing, helping them position themselves as the market leader within—from a design standpoint—a very challenging industry.
Design leadership
Design operations
Product design
UX/UI

Now that you’ve hopefully gotten a better understanding of what I did for others in the past, here are a couple of ideas of how I can help you today.

    Lead your design teams in the capacity of senior/lead/CDO.
    Support you and your teams on your path from 0 → 1 product.
    Help you figure out your brand.
    Help you figure out your product and marketing strategies.
    Make your design teams work better with engineering.
    Help your designers be better at their jobs.
    Help your organization attract and retain creative talent.
In order to make this easier I’ve defined a couple of areas people usually need help with, and framed them as services I’ve described as best as possible. Maybe you can recognize your pain point.

Product guidance

Support for product development teams and stakeholders. If you don't have designers on board, you need this. 
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Design leadership

Functional teams rarely form spontaneously, and need just the right dose of leadership to enable growth in the right direction.
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Product discovery

Because you have a hard time figuring out, framing, and explaining challenges and ideas to colleagues, stakeholders, and vendors.
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