Not all product teams can afford product designers. Not all product teams need product designers.

This is somewhat of a controversial statement coming from a designer, but I truly believe that a capable group consisting of generalist designers, developers, and product managers can create amazing digital products on their own.

The “proper design process” is a myth. You don't need a design team with a researcher, a UX person, a UI person, etc. to do design. Sometimes all you need is just the right dose of design.

In these situations my role is to guide your entire team towards making better design decisions, amplify their strengths, and cover up for their weaknesses.

There will be times when you will be so deep into a problem you will not be able to see the solution even if it were right in front of you. Other times you will need an expertise you just can't continue without. And sometimes you simply will not know what to do, and will need guidance, or advisory.

If you are making a digital product without a “product designer”, I'm your guy.

How does this look like?

I embed myself into your product team with the role of supporting them in their day-to-day work. We have a weekly check-in which is a hands-on meeting where we go over their recent output which takes the form of a design review which I facilitate, followed by a Q&A session meant to answer all their questions. I remain available throughout the week for 30 minute one-on-one sessions with your team members, which they can use freely to work through specific issues they need support with. This service comes with a 3 month minimum commitment.

Who is this for?

This setup is ideal for product teams building without “proper” product design support, and not following any traditional process. Maybe you're really early in terms of developing the idea, you're a developer-centric team, or hiring specialized design talent is hard for you. Either way, you are in need of support, rather than hands.