Dragan Babic enables design.

Our industry is flailing. I've felt it for a while now, and I'm glad someone described it so eloquently. Everybody is chasing someone's tail, the workers are investing their careers into meaningless products meant to wow the investors, and the users are getting a bad experience. We're seeing a proper shit show of an industry at the moment.

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Dragan Babic is a design consultant enabling creatively challenged organizations to nurture design, and work with design professionals in productive ways.

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