Growing product design
When I founded Superawesome in 2007 we called it Web design. Now, we are one of the top product design agencies in the region with a tried and tested method for designing digital products.
Design operations
Dragan Babic is a consultant & a fractional design leader.
As a design generalist, I’ve spent the majority of my career thinking I had to be a designer in order to participate in design.
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Photo: Andrija Kovač
So, I am a designer. Sort of… If I really had to explain what I do, I’d say I help people make things. My interests and specialties mostly lay in parts of design which are traditionally not considered to be a part of Design.
I’ve always considered “making it work whatever happens” the primary responsibility of any designer. This is why my focus was never limited to creative production, and I always sought out ways outside of what is traditionally considered design to increase the chance of success for the projects I’ve been a part of. This has lead me to digital products which I still consider myself a designer of.
At one point in my career I’ve turned a corner and realized that I should shift focus from improving my own design skills, towards enabling others to hone theirs, and work better with each other.
I have always been obsessed with cultivating creative cultures, and creating workplaces which attract amazing people.
These days I am doing business development at Superawesome—a digital product design agency I originally founded back in 2007—but it's the first 10+ years of my tenure there which has enabled me to work hands-on with a huge number of people both as an individual contributor, as well as a leader.
I am using this experience to continue to help people and organizations to understand design as an asset, and to be able to work with design professionals smoothly.
