Dragan Babic enables design.

Curtis Newbold has taken Stephen Anderson's hierarchy of needs (from his book Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences) and adapted it into a model for user experience design but not limited to digital products, but all user experiences (like the goat trash can).

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Dragan Babic is a design consultant enabling creatively challenged organizations to nurture design, and work with design professionals in productive ways.

You are reading his blog.