Dragan Babic enables design.

The Dynamics of Inattention in the (Baseball) Field


This paper basically proves that we are exhausted by decision-making, and that the more difficult the decision is, the more effort is required to make it, and it makes us more tired.

We all have an attention budget, and it's smart to keep that in mind.

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Dragan Babic is a design consultant enabling creatively challenged organizations to nurture design, and work with design professionals in productive ways.

You are reading his blog.