Dragan Babic enables design.

Being Together in Place as a Catalyst for Scientific Advance


There is increasing evidence that having people together in the same place is a vital condition for the kinds of serendipitous interactions that lead to breakthrough innovation.


The link leads to a paper in PDF format, you have been warned.

I'm not a huge advocate for the return to the office en masse, but I am one of those who need to be in proximity of other people in order to think, make, or achieve breakthroughs.

The office as a concept needs to evolve. Instead of being a place where people go to do work, it needs to become a catalyst of culture, and an environment which enables greater work to happen.

What's this?

Dragan Babic is a design consultant enabling creatively challenged organizations to nurture design, and work with design professionals in productive ways.

You are reading his blog.