Dragan Babic enables design.

Kids these days are amazing at recognizing meaningful aesthetics and utilizing them to stand out. You no longer have to create a certain aesthetic in order to own it. You simply have to identify how it resonates with the world at the moment, because it's contextual and serves you. And this is not about trends. Trends are something you fit into, but what's happening now is that people are recognizing aesthetics which are proven to be effective and have certain features that they recognize as meaningful right now, outside of their original context. These are preexisting aesthetics, and people are repurposing them for their own means.

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Dragan Babic is a design consultant enabling creatively challenged organizations to nurture design, and work with design professionals in productive ways.

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