Why you need design operations & benefits of investing in design process

All fine and dandy, but who actually does this?

Sometimes it’s an in-house senior designer, provided that the organization is mature enough and already handles design in-house. More often it’s a specialist they need to hire, and this role is usually described as “design operations specialist”.

A design operations specialist is a strategic thinker who understands both the business goals and the design process, and can help align the two to drive maximum value for your organization.

The main responsibility of a design operations specialist is to improve the efficiency and effectiveness of their design team.

This means streamlining collaboration and communication, implementing effective design systems and tools, and tracking key metrics, a design operations specialist can help a design team work more efficiently and deliver better results.

Overall, a design operations specialist can be a valuable addition to any organization that values design, and sees how design as an asset can be used to their advantage.

Another option is to hire a third party design partner in the staff augmentation model. Think of it as a dedicated and fully managed, off-site design department.

Agencies like Superawesome are specializing in this model of collaboration, which represents a true symbiosis between the client and the vendor. If you're interested, don't hesitate to hit me up.