Dragan Babic enables design within creatively-challenged organizations.

Product design → Software design

Recently I've been trying to change my vocabulary when talking about what we do.

“Product design” was passed on from the physical world and always required additional explanation, which is why I find “software design” a much more clear, and better fitting term.

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Dragan Babic is a design consultant enabling creatively challenged organizations to nurture design, and work with design professionals in productive ways.

You are reading his blog.