Walking pod 002: Current State of AI in Creative Industries

Okay, so, hot take. The current state of AI in the creative industry is, well I'm speaking on behalf of the creative industry, but I think I refer to engineering and design, both, creative services.

The current state of AI within these realms is for the amateur at best.

It's at a level of, I would say, a junior designer or an engineer, but I'm going to speak from the design angle.

It's at a level of a junior designer who knows how to copy shit very well and knows how to imitate a lot of stuff.

It's not at a level, it's very rarely, its output is rarely on a level that you can actually use and call it like this is professionally done or not even notice that it's AI.

So, just to illustrate, I can't say that I'm a writer, but I do like to write.

I tried to give Claude 3.5 Sonnet some writing notes that I have.

I tried both English and Serbian.

English was somewhat better, but Serbian was pretty terrible.

The style of writing is very, very bad.

I don't even know how to describe it.

The reason I'm using writing as an example is because when it comes to writing,

I'm very sensitive to voice and tone style, that sort of thing.

I do consider that I have a certain style, whether good or bad.

It doesn't matter, but it is very distinct.

It cannot imitate that very well.

In case of Serbian, it literally translates some of the phrases from English

and uses that, so it just reeks of AI slop.

So I find that AI is still very, its use is still very limited to a professional that's looking for a higher level of output.

I do get it that some people want to crunch numbers with AI.

I do get it that some people want to have it right, very basic functionalities within programming.

And I do understand that there are some designers who are using it to fill in gaps within their own skill sets.

Like for instance, I try to use it a lot for illustrations.

I think you can get away with a lot.

If you're not an illustrator or don't know how to draw.

But it's still very limiting.

It's not like they're replacing anybody significant anytime soon.

So just have that in mind.

We're in a place where it's trying to be a little helper.

And it's trying really hard.

And failing most of the time.

Cheers.

Cheers.