Dragan Babic enables design.

The world is done with SaaS.

If you want to make a tool, it can’t be just a tool anymore, because everyone can now make tools that fit their exact needs. Open ended tools are over.

Tool → Process.

Instead of making a standard tool which covers any possible use case, consider making an opinionated tool which conforms to a certain process.

To illustrate with an example: a tool would be a project management app which has all the standard functionality one would expect: projects, tasks, milestones, etc. An opinionated tool would still have all these things, but it would steer you to use it in such a way so that your organization now basically follows a process for project management which guarantees results.

This way you are delivering a way to solve a business problem, not just a tool to do it. People will recognize the greater value.

Give your software some character. I’m here for it!

2025-01-10

What's this?

Dragan Babic is a design consultant enabling creatively challenged organizations to nurture design, and work with design professionals in productive ways.

You are reading his blog.
Don't miss out on new stuff. Subscribe to my newsletter and get all new articles in your email.