Dragan Babic is a product designer, and founder & CEO of Superawesome.

A photo of Dragan
Being a designer, and a CEO means I spend every day switching from the two contexts of individual contribution on one side, and leadership / management / sales / basically everything else a CEO of a small design studio does, on the other.

If I had to simplify what I do, I’d say I help people build digital products.

Being both a designer and a CEO, and having been a part of many projects — be it as a designer, a developer, and even as a founder — has given me a tremendously valuable vantage point towards digital product design and management.

This enables me to understand the needs of stakeholders I work with more clearly, communicate more effectively across teams, and take products through creation, adoption, and ongoing optimization and development.
Place of residence: 

Novi Sad, Serbia.

Digital product design, UI design, UX design, front-end development.
Years of experience: 

16 and counting.


Opening up a skate shop in 2000 without any prior work experience at all, or an idea about how to manage supply or turn a profit.

Being headhunted by Facebook for a job before it was a huge evil company (I didn’t get it).

Founding a digital product design studio Superawesome, and somehow keeping it afloat ever since 2007.

Funding and building a digital product people were willing to pay for. It was a freelancer's CRM/gig management tool called Funnel, and later sold it.


All content by Dragan Babic. Portrait photo by Andrija Kovač