Why We Skip Photoshop →
OK, I just have to say something about this, it’s stronger than me. People know I have been a very very big evangelist of skipping the photoshop mockup and going straight to xHTML/CSS, but I have learned to know better. I do client work, and 37S don’t (anymore). That’s the main difference, but a shitload of people who are designers and are listening to these guys preach (sorry for the harsh word, but a lot of people are taking things these (brilliant) people say and write literally) will immediately jump on the bandwagon and start practicing it. Please don’t do it. If you are a designer you are responsible for every little detail. 37S have a style they simply reuse across all their apps so it is logical for them to ditch photoshop – it doesn’t necessarily mean you should too. There is a lot of stuff you can learn from them (I really think they are an awesome company), but this is one thing I just don’t agree with when it comes to design work.

